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In an interview with Reuters, Activision Chief Executive Bobby Kotick said that, in order for Microsoft, Nintendo and Sony to reach great mass-market appeal they will have to reach the ever-coveted $199 price point in the next two years.
In the next 24 months they all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years

I see where Kotick is coming from. Once the PlayStation 2 dropped to the $199 price point, it became the best selling console of all time. Could you just imagine what the Wii would do sales wise if it were to drop to the $129 price point as Kotick suggested? It’d be pandemonium.
[Reuters]